UGC Sourcing
I led multiple UGC projects from start to finish — collecting assets for use across Ana Luisa marketing touchpoints (Website, Social, CRM, Paid).
I owned the briefing, creator outreach/negotiation, and content feedback processes and secured the highest quality content at the most efficient rates.
Winter Styling Content
Scope: 6 creators
Mother’s Day Content
Scope: 7 creators
Summer Testimonial Content for Paid Marketing Channels
Scope: 9 creators